NOM NOM
The goal of this project was to create a mobile app that would help to inspire, organize and prepare meals.
The NomNom app helps you with all of this and even has some custom features where you can look for options for ingredients that would go to waste and still look for local markets or producers.
This project had three very important phases that were fundamental for the final product to be the desired one:
Discovery
Strategy
Design
Desk Research
We spoke with the millennial generation, as they are the ones who use this type of applications and have the most need to plan their meals.
"Eat with their mobile phone first"
- The smartphone is present at all stages of the culinary journey;
- They feel it is important to be a conscious and socially responsible consumer;
- They prefer to shop with friends rather than alone.
59%
of people aged between 25 and 34 go to the kitchen with smartphones or tablets
40%
consider food an adventure and seek out different and ethnic foods.
- Despite being a group that likes discounts, they are increasingly looking for organic and natural products, regardless of the price.
- They look for local markets in order to support small suppliers. This allows them to get fresher and more natural options.
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Waste
35% fish​
20% dairy​
20% veggies and fruits​
20% meat​
Interviews insights
The people interviewed like to taste “different” foods and some find it difficult to reproduce the recipes at home.​
Food is a priority for the people interviewed, but they do not always have the time they would like to dedicate in the kitchen.
There is a general concern about the nutritional information/quality of the ingredients chosen and also about the benefits that the food brings.
The people interviewed are concerned about the waste generated in the preparation of their meal.
Questionnaire
A total of 70 people answered a questionnaire that we created to try to understand what they liked and needed in a kitchen app.
These are the top answers to our questions:
What are the biggest difficulties you experience when cooking at home?
66%
Lack of ideas
64%
Lack of time
19%
Lack of interest
What do you value when cooking your meals?
62%
Meal cooking time
47%
Nutritionally balanced meals
43%
Reduction of waste
What features would you like to see in a cooking app?
65,7%
Save my favorite recipes
61,4%
Create personalized recipes
52,9%
Plan my meals for the week
47,1%
Know the nutritional value of ingredients
We introduce you Beta!
Elizabeth, but her friends call her Beta.
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She is 28 years old and has a degree in Biology. She loves nature and one of her main goals is to start the transition to a vegan diet.
Beta works a lot at her job and wants help planning her meals without giving her too much work.
It is very important for her to know exactly what she is eating and that its ingredients are of quality.
One of her biggest concerns every time she cooks is always the amount of waste associated with your meals.
It's necessary to reduce food waste in our daily lives and encourage nutritionally balanced diets!
User needs
In order to get closer to the user, we designed a table that reflects their needs and how we can respond to them. This process was very important for us to start designing the different features of the app.
App Map
Our App Map is the result of intensive research. After knowing the user's needs, we had to organize them into specific features.
Wireframes
Wireframes are a great tool that makes us understand if what we conclude in theory makes sense in practice. This is where the first drawings of our application appear. When the lo-fi wireframes are finished, it's time to move on to hi-fi wireframes where there is greater fidelity to the final product. Here sizes and volumes begin to be tested so that in the final phase it is only necessary to introduce colors, typography and some final touches.
Onboarding screens
Welcome screens introduce new users with the main app features.
Login screens
A very quick step to be able to access the most personal features of the app!
Homepage screen
Here you can see all the recipes you have available in the application and you can save your favorites!
Quick Menu screen
Here's your quick menu where you can, without having to go through any page, go straight to the point!
Recipe screen
Shows the time needed and how many calories are in the meal.
You can add this recipe to your weekly plan, put the ingredients on the shopping list and check the nutritional values.
You have the option to get inspired with new recipes, plan your meals for the week, create your own recipe or research local producers and markets!
This screen shows, in detail, everything you need to know to make the recipe in the best way!
